Result
261.5M+ views · 288K subscribers
Built upload by upload since 2008. Consistency beat virality, every year.
Case study 01 · Content operation
DJC Kids: 261.5 million views, directed.
An original kids’ channel treated as a directed production for over a decade. I wrote the stories, designed the characters, directed the animation, and ran publishing end to end.
- PlanThe series bible.
Characters, voice, and standards defined up front. Every upload had to clear the same bar.
- BriefLocked references.
Model sheets for hand-drawn work; locked profiles for AI work. One canon, every clip.
- ApproveReviewed takes.
Every upload reviewed before release: story, character, sound, metadata. Nothing auto-shipped.
Case study 02 · AI pipeline
Bob and Kale: hand-drawn 2D to AI 3D.
Two hand-drawn crab characters, rebuilt as AI-assisted 3D. The directing challenge: keep Bob and Kale recognisable across dozens of separately generated clips.
| Stage | 2D original | AI 3D version |
|---|---|---|
| Source | In-house picture book | The characters from the 2D original |
| Character art | Drawn in Illustrator and Photoshop | 2D designs turned into 3D in Google Flow |
| Consistency | Every frame drawn to the same design | Locked character profiles keep both on model in every clip |
| Animation | Every frame drawn by hand | One scene per clip, generated in Google Flow |
| Unit of work | A single drawn frame | A clip of up to 10 seconds, about 18 per video |
| Assembly | Frames sequenced by hand in PowerDirector | Clips cut in PowerDirector, transitions built by hand |
| Music | Lyrics by David Martin; music and vocals by Frank Ludwig | Song produced with Suno |
Directing note
The crew changed. The directing did not.
Locked character profiles are model sheets for generators. Reviewed takes are approvals. “Keep the series on model” transferred from people to machines without changing a word.
Watch
Directed shorts.
One pipeline, four art directions. Each title starts from an original human-written story, planned scene by scene.
Steampunk sing-along
Brave Little Spider
Pacing a sing-along so each lyric lands on its own clip.
Anime
Eggy and Peggy
Holding one art direction steady across generated clips.
Book to 3D
Little Bare Bear
A flat book illustration rebuilt as a 3D character.
AI claymation
Nimoy and Ross
One of the hardest looks to hold in AI video, held.
Publishing
Seven books, one vision each.
Thirty-two pages, no committee: the purest form of art direction. Written, illustrated, and published in-house, including the Dave the Beaver Japan and Canada series and the ABC alphabet books.
Full archive on request.
Storyboards, styleframes, and process work for serious inquiries.